When people think of you what do they think of?
First people need to know you before they can even think of something about you. Once you have an interaction and eventually a relationship with someone then you think of things about that person
Are you helpful or do you always need help? Are you grateful or always needy? Are you a contributor or a taker? Do you bring energy or suck away energy?
How you make someone feel is your calling card. This is your challenge to curate this feeling within someone. This is your brand.
Be a builder. Be of service. Be helpful. Be grateful.