The Business Machine is composed of these big gears:
- Product Development
- Sales
- Marketing
- Accounting/Finance
- Human Resources
- Information and Technology
- Operations
- Leadership
Building a successful business requires being successful in all of these areas. You can work in this machine or you can work on this machine. To work in the machine you need to specialize in one of these areas because they all need a specialist. To work on the machine you need to make sure a specialist is in each area. It is a machine because the inputs = the outputs. The better the inputs are to each area the greater the results will be.
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