Who is your market and what is there pain point?
When you want to market to someone you must know who your market is. You must exagerate the pain of the problem. Accentuate the pain and bring it to the forefront. The pain is so bad that the person is willing to try anything to get rid of it. They are willing to try anything but only you have a vehicle/product/service that will get them from where they are currently to where they want to be. Where they want to be is out of pain and have their problem solved. Your product will do this guaranteed or they will continue to be in pain. If they use another product they will continue to be in pain.
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