The chicken crossed the road because the chicken thought the other side of the road is better. The same is for people. People take action because they think that things will be better if they do. Very few people do things because they want to make things worse. Whether conscious or not the natural state is to make things better so people will take action to make things better. The more you do something the better you are going to be at doing it. The pathways in your brain will reinforce this method. The ideal can be up to you and you will always move towards this ideal. Make a conscious ideal and you will go places you want to go and do things you want to do.