Making a plan is the best way to maximize resources.
When planning a trip the goal is to maximize the amount of time you have in a new place. You want to see and do all you can.
When planning a budget the goal is to maximize every dollar you have. You want to cover your needs and have fun.
When planning a workout the goal is to maximize your energy. You want to get the best workout for the least effort.
When planning a relationship the goal is to maximize the love. You want to show the greatest amount of love in the best way.
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